I took an initial concept the client had with one man sitting in his car and felt it would be funnier, and tell the story better, if there was an “Annoying Host Guy” – From there the concept snowballed and I wrote it up.
It’s a bit long, 90 seconds rather then the normal 60 (or 30!).
From the music to the coloring, we went for a slightly retro feel, which fits with the kitchy host-guy and creates a cool look for an otherwise utilitarian (and outlandish!) product.