So you’re told to shoot an event. But how do you give to context so it’s not just a lot of random shots?
It’s also about matching the style of the shoot to the style of the event. Some call for fast and edgy – but this was upscale, about the “The Rat Pack”, and at Paul Stuart Fashion NYC. Not only that, but celebrities including Deana Martin (Dean Martins daughter) was performing. So I made sure to keep it elegant and smooth.