Some fashion videos are crazy and fast, but the goal of this one was smooth and elegant. I worked with mark to get him relaxed and give him a professional yet approachable air. It’s one of those shoots that you don’t know what you’re going to get until you’re there… but on the spot we came up with the messaging and what needed to be said. I asked if we could grab another fitter and we did the scenes with the tape measure, etc.
I also played a lot with the environment to get extra beauty shots and also with specialty lenses on the fabrics to bring more out of the look.