The premise of this spot is – “What would the world be like if you could grow Doritos on trees?”. But also is the question of do people prefer the Red ones or the Blue ones?
I was approached to direct this 30 second ad based on a very strict client-script. The biggest initial problem was that they wanted to push at least 60 seconds of material into 30. So we needed to negotiate what went in and what got left out. Perhaps if they could do a 60-second it would have time to breathe. The double-message is a lot to understand so quickly.
But it was a fun shoot and we generated tons of footage for the ad-client to make decisions on for the final.